08/04/2010

APTX, a leading developer of licensable intellectual property for consumer audio compression, has partnered with AvantWave Limited (Hong Kong) to provide sales, vertical marketing and technical support for apt-X audio coding technology in Hong Kong and China. The partnership further extends APTX’s international network sales offices covering North America, Korea, Europe and Japan. APTX audio codecs have been licensed to companies including Sennheiser, Creative Labs, Microsoft, Armour Home and Altec Lansing.

AvantWave Limited is a worldwide pioneer and leader in developing and supplying cutting-edge Bluetooth solutions to manufacturers and system integrators. The company offers professional consultancy, distributor services and complete OEM/ODM solutions, and has significant expertise in applications including headsets, car audio, home entertainment and mobile phone accessories.

Commenting on the new distributor agreement, Noel McKenna, the CEO of APTX, said:  “South East Asia is a hub of high-tech activities, especially in consumer audio, video and mobile phone design and manufacture.  These are major target markets for apt-X audio compression technology.  We are very excited about the design win opportunities for apt-X audio codecs in consumer electronics products of the kind that are constantly being developed in the region, sophisticated products with global market appeal.  APTX is delighted to bring on-side an ambitious company with the proven business acumen and vertical market knowledge of AvantWave, a successful and highly regarded organization operating in the creative digital hub of a vibrant high-tech economy.”
 
Jonathan Lee, CEO of AvantWave Limited said: “We are very pleased to being working with APTX to help build on their existing success in the South East Asian consumer electronics market. Our expertise in this region and our existing relationships with players in the Bluetooth Stereo market will help cement apt-X as the codec of choice for delivering high quality, low-latency auido over Bluetooth.”

AvantWave and APTX will be exhibiting at the Hong Kong Electronics Fair (Spring Edition) from 13th to 16th April 2010. (Hall 3, Booth 3EA23, 25.)